Why Outdoor?

Outdoor Advertising is an important communications medium in an increasingly mobile society. Businesses communicate with customers. Candidates reach voters. Police track criminals. Charities advance the greater public good.

 

Since the early days of the traveling circus, outdoor advertising has promoted commerce and helped guide travelers to their destinations. Outdoor advertising is a growing industry with a bright future because:

 

·          Consumers spend increasingly more time away from home.

·          Technology continues to improve the outdoor advertising medium.

·          Other media (print and broadcast) have declining audiences due to media fragmentation.

Most outdoor advertisements promote local business, and most of those enterprises are considered “small business.”

 

 

In the smaller markets Georgia Outdoor provides coverage in, advertising choices are typically limited to the local radio and newspaper. When compared to billboard advertising keep these facts in mind.

 

Radio is extremely fragmented today and in the typical smaller market many radio listeners tune in to stations in nearby larger markets who’s advertising rates and wasted coverage aren’t practical. In addition, many people are now listening to Satellite Radio, IPods, DVDs… or, with so many choices they change the channel the minute the radio spots begin playing.

 

Newspapers are suffering from a declining circulation as more and more people turn to the internet and other options for news and information. Younger people rarely if ever look at a newspaper. And again, not everyone reads the small, often weekly community newspaper. For such a small audience, ad rates are high.

 

Outdoor Advertising is truly the last Mass Medium that can reach everyone regardless of which Radio Station they listen to or Newspaper they read. If they are mobile…we can reach them. And we do so at a lower cost!

 

REACH AND FREQUENCY BUILDS AWARENESS. That’s what we do for you!